Wednesday, April 21, 2010

Monday, April 12, 2010

Sunday, February 28, 2010

Wednesday, February 24, 2010

Tuesday, February 16, 2010

Sunday, February 7, 2010

Wednesday, February 3, 2010

Sunday, January 31, 2010

Poster Thumbnails

Bite System

The LBEEC has several messages, the most important being conservation of all ecosystems, and sustainable development. Their target audience is students as well as the general public. In order to preserve their messages, an important part of what they do is educate people in order to teach good habits for taking care of the environment. They invite groups to their land year round to teach about various categories including anything from organic gardening, to beekeeping, to recycling, and much more.
1. Nature –
Several – many, a lot, numerous, more than one
Messages – communicate, let other people know something, a letter, an email, envelope
Important – significant, vital, imperative, essential, critical, necessary
Conservation – preserve, save, maintain, protect, aid, keep
Ecosystems – nature, life cycles, science, animals, trees, water, dirt
Sustainable – self reliant, non-toxic, green, earth friendly
Development – new creations, new ideas, buildings, structures
Target – main focus, round with bull’s-eye, try to hit the center
Audience – crowd, group of people, observers
Students – learning, educating, books, writing, reading, drawing, teachers, school, young
General – common, standard, regular
Public – not private, known, everything and everyone
Order – list, organization or to buy, purchase online or over phone
Preserve – save, keep, protect, not throw away
Part – half, not whole, segment of something
Educate – teach, show, enforce, support, chalkboard, book
People – humans, all ages, men and women, tall, short, fat, skinny, 4 limbs usually
Good – proper, great, acceptable, nice
Habits – activity you do on a regular basis, behavior, lifestyle, practice
Taking – not giving, receiving, comes from someone, a gift
Care – support, help, fix, concern
Environment – nature, earth, surroundings, trees, dirt, water, mountains
Invite – call over, ask to come, party, event, celebration
Groups – more than one, several, numerous, go together
Land – ground, earth, grass, trees, mountains, landscape, scenery, dirt, plants, farming
Year – 365 days, 10 in a decade, 100 in a century
Round – circular, never ending, shape of the earth and wedding rings
Various – different, many, several, all kinds, numerous
Categories – divisions, combinations, sections, orders
Including – combined, joining
Organic – environmentally friendly, clean, safe, green, natural
Gardening – plants, dirt, food, shovel, plow, water, earth, bugs, gloves
Beekeeping – big white suits, stings, yellow and black, honey, boxes
Recycling – reusing, saving, preserving earth, bottles, cans, glass, plastic

2. Source
Several – na
Messages – organizations that are trying to convey it, a person chooses to send it
Important – people caring about something a lot, the company caring a lot
Conservation – comes from the need to save
Ecosystems – God, science, cells
Sustainable – na
Development – a need for growth, factories, machinery, companies develop skyscrapers
Target – the need to focus in on something
Audience – a gathering of people who choose to be somewhere at the same time for a specific reason
Students – Schools, Universities, the government, parents
General – na
Public – everyone
Order – na
Preserve – people who care to save something
Part – the whole
Educate – teachers, government, everyday activities
People – god, dna, parents, male and female organisms
Good – religion, morals, ethics, comes from church, parents
Habits – doing something over and over, not always by choice
Taking – greed, need
Care – religion, morals, ethics, hands on work
Environment – God or science, dna, cells
Invite – people who want you to come somewhere, to the LBEEC
Groups – a combination of things or people
Land – God, science, cells
Year – Mayans, calendar
Round – math, a circle
Various – many different things
Categories – divisions of things
Including – incorporating
Organic – environment, nature
Gardening – people planting things for scenery or food
Beekeeping – the desire to have honey, individuals or farms could keep bees
Recycling – people reusing things

3. How Delivered –
Several – na
Messages – by mail in a truck, internet, phones, a request or demand, seeps in unnoticed
Important – something significant
Conservation – done with hands and materials
Ecosystems – always in view
Sustainable – na
Development – from tractors and heavy machinery, people operate them, can be slow or quick.
Target – na
Audience – by gathering, driving, flying, biking, walking, running to get somewhere
Students – take bus, walk from houses, drive to school, bike
General – na
Public – na
Order – people create it, from a truck
Preserve – saving over time
Part – from removing half
Educate – teaching, showing, enforcing, supporting, the government, parents, everyday life
People – through a womb
Good – through school or church
Habits – develop over time
Taking – something moves from one thing to another
Care – na
Environment – always in view
Invite – by mail, phone, internet, poster, or ads
Groups – na
Land – always in view
Year – slowly, day by day, the earth’s rotation
Round – na
Various – na
Categories – na
Including – na
Organic – comes from environment
Gardening – comes from the ground up, takes time
Beekeeping – comes by vehicle in a box
Recycling – recycling truck

4. Size –
Several – the space occupies more than one would
Messages – are usually physically small occupied by mailboxes, computers or phones, and can be emotionally small or large
Important – a lot of emotional investment
Conservation – na
Ecosystems – physically the entire world
Sustainable – na
Development – can be small or large physically and emotionally, like construction of a city or construction of small sustainable equipment
Target – emotionally and physically small, focal point
Audience – usually large physically, made up of a lot of people
Students – physically the size of a human being, occupy schools and other education centers
General – na
Public – large physically, consists of things known, occupy towns and cities
Order – na
Preserve – na
Part – physically and mentally occupies half of the original
Educate – very large emotionally, impacts entire life
People – occupy homes and buildings
Good - na
Habits – develop over time
Taking – na
Care – na
Environment – occupies all physical space
Invite – na
Groups – occupies more than just one thing in the group would
Land – occupies all physical ground
Year - na
Round – na
Various – na
Categories – na
Including – na
Organic – na
Gardening – physically occupies the space created for it by the gardener
Beekeeping – na
Recycling – the street

5. Weight -
Several – physically lighter than just one would be
Messages – physically light can be emotionally light or heavy
Important – emotionally oppressive and heavy thought
Conservation – na
Ecosystems – all added up together must be physically quite heavy
Sustainable – na
Development – can be heavy or light physically and emotionally, like developing your math skills or developing your social skills
Target – na
Audience – heavy due to multiple people
Students – a whole class or school would be physically heavy
General – na
Public – na
Order – na
Preserve – oppressive thought
Part – weighs half the original
Educate – can be emotionally heavy or light depending on how much the students care
People – physically heavy as a whole
Good – can be a burden for some and light for others
Habits – can be emotionally and physically heavy if it is a bad habit
Taking – na
Care – na
Environment – the weight of the world
Invite – na
Groups – physically heavier than just one thing in the group would be by itself
Land – the weight of the world
Year - na
Round – na
Various – na
Categories – na
Including – na
Organic – na
Gardening – as dense as the gardener makes it
Beekeeping – the boxes are probably physically heavy, the bees are physically light
Recycling – can be physically heavy or light depending on how much one recycles

5. Why Given -
Several – one isn’t enough
Messages – to exchange information with someone or ask a question, a reply may be expected in return, both may benefit
Important – everyone should benefit from something important
Conservation – to save things important to people, nothing is expected in return, and all of the parties benefit
Ecosystems – so everything can take care of itself, everyone and thing benefits
Sustainable – to save the environment, nothing is expected in return, everyone and thing benefits
Development – money or progress can be the reason, physically the giver usually benefits and emotionally the receiver usually benefits
Target – to focus in on something, giver benefits, stay on target
Audience – an event may be the motivation for an audience, money is usually expected for the event, both parties benefit
Students – to make the world a better place and to teach values, the receiver benefits emotionally and the giver benefits financially
General – na
Public – to have a sense of togetherness
Order – na
Preserve – to save something, usually done for the giver and the receiver equally, bestowed as a favor
Part – one may get part of something because it is cheaper than the whole
Educate – to teach information and values to people so they can make the world a better place, everyone gains
People – na
Good – usually nothing is expected in return and it is bestowed as a favor
Habits – sometimes to ease nerves and make comfortable, satisfaction or accomplishment is expected in return
Taking – when a want or need for something occurs, a gift, gratitude or money may be expected in return, usually just the receiver benefits
Care – happens when someone or something needs help, money may be expected in return, the receiver benefits the most.
Environment – physically supports humans, nothing is expected in return and humans benefit, and usually give nothing or harm it in return
Invite – to ask someone to do something, the expectation is that the other side will do it, done because of an event or occasion, usually for both sides to benefit equally
Groups – to organize, to keep things neat
Land – to survive off of for food or shelter, nothing is expected in return, humans benefit and usually give nothing if not harm it in return
Year – to tell time
Round – na
Various – na
Categories – to organize
Including – to not leave out
Organic – to be cleaner, greener, safer and healthier, everyone benefits – earth and people
Gardening – done for food, crops are expected in return, the gardener benefits more than the land
Beekeeping – honey, care for the bees is expected in return, humans gain more
Recycling – to preserve the environment, nothing is expected in return, benefits the environment and people alike

1. Synonyms -
Several – quite a lot of, numerous, some, quite a few, more than a few
Messages – mail, post, letters, communication, e-mail
Important – significant, vital, essential, key, chief, main, critical, principal
Conservation – protect, upkeep, maintenance, management, preservation, saving
Ecosystems – ecology, bionetwork, system, network, environment
Sustainable – green
Development – growth, expansion, progress, increase, advance, maturity, improvement
Target – aim, goal, object, end, intention, mark
Audience – spectators, viewers, listeners,
Students – scholars, learners, apprentices
General – universal, all-purpose, broad, common
Public – community, civic, communal, municipal, free, open, shared
Order – arrange, sort, organize, classify, categorize, sort out, regulate
Preserve – protect, care for, save, defend, maintain, uphold, keep
Part – fraction, division, element, ingredient, piece, component, branch, section
Educate – teach, instruct, school, edify, tutor, inform, alert, train, coach
People – populace, citizens, nation, public, community, group, population, inhabit
Good – superior, fine, excellent, decent, respectable, moral
Habits – behavior, life style, practice, routine
Taking – captivating, enchanting, intriguing, pleasing, charming, winning
Care – mind, worry, think about, heed, concern, trouble, problem
Environment – surroundings, setting, atmosphere, situation, location, background
Invite – ask, request, call, bid, tempt, encourage, attract, provoke, induce
Groups – collections, clusters, sets, assemblies, crowds, companies
Land – ground, earth, soil, terrain, territory, property, place, home, country
Year –day, time
Round – circle, surrounding, about, encompassing
Various – an assortment of, a mixture of, a variety of, diverse, assorted, numerous
Categories– groups, classes, sorts, types, kinds
Including – counting, as well as, with, together, plus
Organic – natural, whole, unrefined, crude, untreated
Gardening – farming, agriculture, crop growing
Beekeeping – na
Recycling – reusing, recovering, salvaging, reprocessing

2. Antonyms -
Several – individual, none, one, single
Messages – na
Important – insignificant, inappreciable, little, nonessential, small, trivial, unimportant, unsubstantial
Conservation – destruction, neglect, spending, squandering, waste
Ecosystems – na
Sustainable – harmful
Development – decline, decrease, stoppage
Target – avoidance, neglect
Audience – one person
Students – professor, teacher
General – unique, abnormal, exceptional, extraordinary, individual, novel, rare, uncommon, unusual
Public – particular, private, specific
Order – chaos, confusion, disorder, disorganization, mess, muddle
Preserve – destroy, hurt, ruin
Part – whole, connect, join
Educate – learn
People - animals, plants
Good – bad, detestable, disagreeable, unpleasant
Habits – na
Taking – give, receive
Care – carelessness, disregard, ignorance, inattention, neglect, oversight
Environment – na
Invite – reject
Groups – disperse, scatter, spread
Land – sea, sky, ascend, take off
Year – na
Round – incomplete, lacking, unfinished,
Various – individual, same, similar, uniform
Categories– na
Including – eliminate, exclude, neglect, reject
Organic – inorganic, man-made, unnatural
Gardening – na
Beekeeping – na
Recycling – throwing away

3. Clich├ęs -
Go Green, God’s green earth, Clean Slate, Reduce, reuse, recycle,
everyday is earth day, be the change you wish to see in the world

4. Inverse Meaning – Destroy Environment, throw everything in the garbage,
support consumerism, cut down trees and forests, deplete natural resources,

Monday, January 25, 2010

The Message

The LBEEC has several messages, the most important being conservation of all ecosystems, and sustainable development. Their target audience is students as well as the general public. In order to preserve their messages, an important part of what they do is educate people in order to teach good habits for taking care of the environment. They invite groups to their land year round to teach about various categories including anything from organic gardening, to beekeeping, to recycling, and much more.


Here are two versions of the final logo.
I am still contemplating typefaces, but
leaning toward the first one.

Saturday, January 16, 2010

Brief Introduction

Long Branch Environmental Education Center

The Long Branch Environmental Education Center is a small educational institution located (map) in Buncombe County's Newfound Mountains, about 18 miles northwest of Asheville, North Carolina. Set aside in 1974 as an ecological sanctuary and land trust, it has developed into an educational center for sharing positive strategies of local self-reliance in the areas of environmental design, organic food production, renewable energy, shelter design and construction, appropriate technology, resource conservation, recycling, wildlife protection and improved environmental quality.

The Long Branch mission is CEDARS

* Conservation: We strive to encourage conservation of all ecosystems and natural resources, including air quality, water quality, soil, and all biological diversity.

* Education: We strive to educate the public about strategies relating to ecological literacy, natural resource conservation, renewable energy, community self-reliance, appropriate technologies, and practices of sustainability.

* Design and Demonstration: We strive to design and demonstrate sustainable systems.

* Advocacy: We strive to advocate for conservation of all natural resources and biological systems.

* Research: We strive to engage in research programs in conservation biology, renewable energy, community self-reliance, appropriate technologies and sustainable systems.

* Restoration: We strive to practice ecological restoration.

* Sustainability: We strive to encourage sustainability as a measure of every human endeavor.

The Land

The land itself is 1635 acres of rugged wilderness and farmland ranging in elevation from 3,000 to 5,152 feet in the Newfound Mountain range, a side-chain between the Black Mountains to the east and the Great Smoky Mountains, 9 miles to the west. Over sixteen hundred acres are mostly eastern hardwood forest, with several mountain springs and streams where rare and endangered native plant species are conserved. Five acres are managed in a Permaculture design of small scale organic gardens, crops, orchards, and rainbow trout aquaculture in an integrated edible landscape.


Structures on the land include a passive solar office and staff residence, a passive solar cabin, two attached solar greenhouses, three composting toilets, one passive solar conference center, a traditional 1918 farm house with a state-of-the-art energy conservation retrofit, an old tobacco barn, and miscellaneous outbuildings, including a secluded retreat shelter.


Objectives of the Center are:

1. Conservation -- promoting the stewardship of natural resources within the Southern Appalachian bioregion including its land, wilderness, topsoil, plant and animal species, air and water quality, and all genetic resources

2. Research -- experimenting with strategies of environmental design and Permaculture,organic farming and orcharding, aquaculture, passive solar shelter design, attached solar greenhouse construction and horticultural use, domestic solar water heating, micro-hydropower systems, recycling, composting, and waste utilization, and compost toilet systems

3. Education -- sharing these strategies with the public through interpretive and demonstration programs, conferences, seminars and workshops in order to promote overall environmental design, sustainability, self-reliance, appropriate technology, and environmental integrity.


Programs revolve around sharing Long Branch -- the place, the people and their skills -- with youngsters and adults from the general public. Long Branch is open to the public daily; general visitors come to hike the trails, birdwatch, visit the demonstration passive solar residences and greenhouses, and to observe (and often participate in) whatever is going on at the moment, whether it is gardening, building, or a migratory bird census.

Each spring through fall a series of weekend workshops and longer programs are held, on topics ranging from organic gardening, fruit and nut tree grafting, wilderness survival skills, Permaculture, environmental design and edible landscaping, citizen environmental action, Appalachian geology, aquaculture, beekeeping, small animal husbandry, recycling and waste utilization, solar food drying and preservation, masonry wood stove construction, solar greenhouse and low-cost solar hot water system design and use, to micro-hydropower.

Throughout the year, day-long visits by school and college classes are welcomed. Volunteers are enthusiastically encouraged, and an internship program is also offered year-round.

Long Branch staff are involved with speaking in the greater Southern Appalachian area on topics ranging from environmental action to resource conservation to alternative energy, and cooperating with other groups and organizations to further public awareness and understanding of the need for resource conservation, renewable energy and environmental integrity.

The primary audience is students, including grade school as well as college students. They also wish to educate the general public as a whole.

Visit Their Website Here.